Research methods for business :a skill-building approach
- 作者: Sekaran, Uma.
- 出版: New York : John Wiley & Sons c2003.
- 版本: 4th ed.
- 稽核項: xiv, 450 p. :ill. ;25 cm.
- 標題: Methodologie de recherche. , RechercheMethodologie. , Business , Onderzoeksmethoden. , Forschungsmethode. , Affaires , Affaires Recherche -- Methodologie. , Bedrijfskunde. , Business Research -- Methodology. , Betriebswirtschaftslehre. , Entreprise. , ResearchMethodology. , Operations Research.
- ISBN: 0471384488 , 9780471384489
- 試查全文@TNUA:
- 附註: Includes bibliographical references (p. 426-431) and index. Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
- 電子資源: https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/description/wiley035/2002725620.html https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/toc/wiley031/2002725620.html
- 系統號: 005080248
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
來源: Google Book
來源: Google Book
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