Marketing mistakes and successes
- 作者: Hartley, Robert F.,
- 其他作者: Hartley, Robert F.,
- 出版: New York ;Chichester : Wiley 2004.
- 版本: 9th ed.
- 稽核項: viii, 360 p. :ill. ;23 cm.
- 標題: Marketing.
- ISBN: 0471446386 , 9780471446385
- 附註: Previous ed.: published as Marketing mistakes and successes. 2001. Includes bibliographical references.
- 系統號: 005080186
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
來源: Google Book
來源: Google Book
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