Consumer behavior :an applied approach
- 作者: Hanna, Nessim.
- 其他作者: Wozniak, Richard.
- 出版: Upper Saddle River, NJ : Prentice Hall 2001.
- 稽核項: xxi, 586 p. :ill. (some col.), col. map ;26 cm.
- 標題: Consumentengedrag. , Consumer behavior , Consumer behavior United States. , Verbraucherverhalten.
- ISBN: 0130895024 , 9780130895028
- 附註: Includes bibliographical references and indexes.
- 系統號: 005080251
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
A text designed to involve students. Early chapters introduce key concepts in consumer behavior and consumer research. Later chapters deal with individual influences on behavior, and with social and cultural influences on consumption behavior. Continuing themes throughout are finance and economics,
來源: Google Book
來源: Google Book
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