Effective small business management :an entrepreeurial approach
- 作者: Scarborough, Norman M.
- 其他作者: Zimmerer, Thomas W.
- 出版: Harlow : Pearson Education 2002.
- 版本: 7th ed.
- 稽核項: 750 p. ;26 cm.
- 標題: Entrepreneurship. , Small business Management. , Management. , Small business
- ISBN: 0130081167 , 9780130081162
- 附註: Previous ed.: 1998. Includes index.
- 系統號: 005080189
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. - NEW - E-commerce as a business tool. - NEW - Strategic management. - NEW - Guerrilla marketing techniques. - NEW - Finding sources of financing, both equity and debt. - Relevant, practical and interesting material. - Companion website. - Numerous, real world examples showing how entrepreneurs are using the concepts covered. - Building and using a business plan. - Sample business plan for a business. - Extensive pedagogical features - E.g. learning objectives, chapter summaries, experiential exercises. - Multicultural nature of entrepreneurship. - Important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); determining the value of an existing business; trends shaping the busin
來源: Google Book
來源: Google Book
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