International business :a managerial perspective

• 作者: Griffin, Ricky W.
• 其他作者: Pustay, Michael W.
• 出版: Upper Saddle River, NJ : Pearson Prentice Hall c2005.
• 版本: 4th ed.
• 稽核項: xxxv, 651 p. :col. ill., col. maps ;28 cm.
• 標題: Entreprises multinationales , Auslandsgeschaft. , Entreprises multinationales Gestion. , International business enterprises , Gestion. , International business enterprises Management. , Management.
• ISBN: 0131230174 , 9780131230170
• 附註: Includes bibliographical references (p. 611-624) and indexes.
• 摘要: This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
• 系統號: 005080192
• 資料類型: 圖書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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