Marketing management :text and cases
- 作者:
Lal, Rajiv.
- 其他作者:
Quelch, John A.
,
Rangan, V. Kasturi.
- 出版:
New York, N.Y. : McGraw-Hill/Irwin c2005.
- 版本:
[1st ed.].
- 稽核項:
xiii, 812 p. :ill. ;26 cm.
- 叢書名:
McGraw-Hill/Irwin series in marketing
- 標題:
Marketing Management.
,
Management
,
Marketing
,
Marketing Management -- Case studies.
,
Management.
,
ManagementCase studies.
- ISBN:
007124218X , 9780071242189
- 試查全文@TNUA:
- 附註:
Includes bibliographical references and index.
- 電子資源:
https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/toc/mh041/2004042585.html
https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/enhancements/fy0632/2004042585-d.html
- 系統號:
005079798
-
資料類型:
圖書
- 讀者標籤:
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引用網址:
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