Strategic management in action
- 作者: Coulter, Mary K.
- 出版: Upper Saddle River, N.J. : Prentice Hall c2002.
- 版本: 2nd ed.
- 稽核項: xx, 396 p. :ill. ;25 cm.
- 標題: Leermiddelen (vorm) , Strategisch management. , Strategic planning. , Strategische planning.
- ISBN: 0130400068 , 9780130400062
- 附註: Includes bibliographical references and index.
- 系統號: 005080257
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This integrates the most current strategic management theories and practices in an engaging and exciting format. Features include : comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss and Starbucks ; and a companion web site (www.prenhall.com/coulter) which gives students access to online study guides, Internet resources and related exercises.
來源: Google Book
來源: Google Book
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