E-marketing
- 作者: Strauss, Judy.
- 其他作者: Ansary, Adel I. , Frost, Raymond,
- 出版: Upper Saddle River, N.J. : Prentice Hall c2003.
- 版本: 3rd ed.
- 稽核項: xxi, 578 p. :ill. ;24 cm.
- 標題: Internet marketing.
- ISBN: 0131227939 , 9780131227934
- ISBN: 0130497576
- 附註: Includes bibliographical references (p.[548]-564) and index.
- 系統號: 005080259
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This volume explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much E and not enough marketing or are too narrowly or technically focused on e-commerce.
來源: Google Book
來源: Google Book
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