Cases in consumer behavior
- 作者: McEnally, Martha.
- 出版: Upper Saddle River, N.J. : Pearson Education 2002-
- 稽核項: v. :ill. ;28 cm.
- 標題: Consumers United States -- Case studies , Consumer behavior , Consumer behavior Case studies , Consumers , Case studies
- ISBN: 0130665592 , 9780130665591
- 附註: Library has : Vol. 2. Includes bibliographical references.
- 系統號: 005080200
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person-- and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
來源: Google Book
來源: Google Book
評分
