Exploring marketing research
- 作者: Zikmund, William G.
- 出版: Australia ;[Cincinnati, Ohio] : Thomson/South-Western c2003.
- 版本: 8th ed.
- 稽核項: xxi, 744 p. :chiefly col. ill. ;28 cm.
- 標題: Marketing research. , Marketing , Marketing Recherche. , Recherche.
- ISBN: 032418185X , 9780324181852
- 附註: Various multi-media instructional materials, including a web site, are available to supplement the text. Includes bibliographical references and index.
- 系統號: 005080203
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
來源: Google Book
來源: Google Book
評分
