Integrated advertising, promotion & marketing communications
- 作者: Clow, Kenneth E.
- 其他作者: Baack, Donald.
- 出版: Upper Saddle River, N.J. : Pearson Prentice Hall c2004.
- 版本: 2nd ed.
- 稽核項: xxvii, 538 p. :ill. ;28 cm. + 1 CD ROM.
- 標題: Reclame. , Communicatie. , Publicite. , Advertising. , Communication en marketing. , Promotie (public relations) , Communication in marketing.
- ISBN: 0131405462 , 9780131405462
- 附註: Includes bibliographical references and indexes. 家用版
- 系統號: 005080206
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software.
來源: Google Book
來源: Google Book
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