Marketing mistakes and successes
- 作者: Hartley, Robert F.,
- 出版: New York : Wiley 2004.
- 版本: 8th ed.
- 稽核項: viii, 359 p. :ill. ;23 cm.
- 標題: Marketing Etats-Unis -- Cas, Etudes de. , Marketing , Marketing. , Marketing United States -- Case studies. , Cas, Etudes de.
- ISBN: 0471370606 , 9780471370604
- 試查全文@TNUA:
- 附註: "25th anniversary edition"--Cover. Includes bibliographical references. Marketing wars -- Great comebacks -- Crisis management -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes.
- 電子資源: https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/description/wiley035/00038172.html https://dbs.tnua.edu.tw/login?url=http://catdir.loc.gov/catdir/toc/onix06/00038172.html
- 系統號: 005080268
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
來源: Google Book
來源: Google Book
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