Public relations practices :managerial case studies and problems
- 作者: Center, Allen H.
- 其他作者: Jackson, Patrick, , Jackson, Patrick,
- 出版: Upper Saddle River, N.J. : Prentice Hall 2003.
- 版本: 6th ed.
- 稽核項: xiv, 418 p. :ill. ;24 cm.
- 標題: Public relations , Public relations Case studies. , Case studies.
- ISBN: 0136138039 , 9780136138037
- 附註: Rev. ed. of: Public relations practices / Patrick Jackson, Allen H. Center. 5th ed. c1995. Includes bibliographical references and index.
- 系統號: 005080271
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Aided by case studies and problems, the authors of this book seek to help future practitioners develop agility in bridging between concepts and applications of effective two-way communication. The text covers a wide variety of situations likely to confront future practitioners and their employers.
來源: Google Book
來源: Google Book
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