Data mining techniques :for marketing, sales, and customer relationship management

• 作者: Berry, Michael J. A.
• 其他作者: Linoff, Gordon.
• 出版: Indianapolis, Ind. : Wiley Pub. c2004.
• 版本: 2nd ed.
• 稽核項: xxv, 643 p. :ill. ;24 cm.
• 標題: Gestion , Business , Informatique. , Marketing , Data Mining. , Business Data processing. , Business enterprises Computer networks -- Management. , Computer networksManagement. , Business enterprises , Data processing. , Data mining. , Data-Warehouse-Konzept. , Exploration de donnees (Informatique) , Marketing Informatique. , Gestion Informatique. , Marketing Data processing.
• ISBN: 0471470643 , 9780471470649
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• 附註: Includes index. Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
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• 系統號: 005080209
• 資料類型: 圖書
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• 引用網址: 複製連結
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