The best of the future of business

• 作者: Gitman, Lawrence J.
• 其他作者: McDaniel, Carl D.
• 出版: Mason, Ohio : Thomson/South-Western c2003.
• 稽核項: xxv, 518 p. :col. ill. ;28 cm. + 1 computer optical disc (4 3/4 in.)
• 標題: Business enterprises United States. , Business enterprises , Management , Management United States.
• ISBN: 0324183747 , 9780324183740
• 附註: Accompanying student companion CD-ROM ("The best of the future of business." 1st ed.) contains 2 additional chapters: A, Using the Internet for business success; B, Managing your personal finances. Multi-media instructional aids, including interactive web sites, are available to supplement the text. Includes bibliographical references (p. 493-501) and index. Understanding economic systems and competition -- Competing in the global marketplace -- Making ethical decisions and managing a socially responsible business -- Forms of business ownership -- Entrepreneurship : starting and growing a business -- Management and leadership in today's organization -- Designing organizational structures -- Achieving world-class operations management -- Managing human resources -- Motivating employees and creating self-managed teams -- Understanding the customer and creating goods and services that satisfy -- Developing the marketing mix -- Using technology to manage information -- Using financial information and accounting -- Understanding money and financial institutions -- Financial management and securities markets. 家用版
• 摘要: With a goal of helping readers understand business trends, anticipate future business conditions, and prepare for successful careers, The Best of The Future of Business showcases the dramatic changes occurring in the business environment of today and tomorrow. Key principles are illustrated by hundreds of current examples, while the latest concepts and theories are covered in detail with numerous illustrations. Regardless of how you teach, The Best of The Future of Business, offers an extensive system of teaching and learning resources designed to ease course preparation and drive reader interactivity.
• 系統號: 005080215
• 資料類型: 圖書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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