Business today
- 作者: Mescon, Michael H.
- 其他作者: Bovee, Courtland L. , Thill, John V.
- 出版: Upper Saddle River, N.J. :London : Prentice Hall ;Prentice-Hall International 1999.
- 版本: 9th ed.
- 稽核項: 1 v. (various pagings) :ill. (some col.), col. maps ;27 cm. + 1 computer laser optical disc (4 3/4 in.)
- 標題: Management , Business. , Management United States.
- ISBN: 0130808199 , 9780130808196
- 附註: Previous ed.: 1997. Includes bibliographical references and indexes. 家用版
- 系統號: 005080218
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities.*Includes On the Job: Facing Business Challenges. Each chapter opens with a vignette that portrays the business challenges faced by a real executive. Throughout the chapter, references to the opening vignette help students connect the content with the real world of business*On the Job: Meeting Business Challenges. Each chapter concludes with a case study / simulation that elaborates on the action taken by the executive in the opening vignette and analyzes the results in light of the concepts presented in the chapter*Provides real-world examples and coverage of small businessses. Hundreds of small and large companies are spotlighted with a look at the issues their managers and employees struggle with every day
來源: Google Book
來源: Google Book
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