Marketing strategy :a decision-focused approach
- 其他作者:
Walker, Orville C.
,
Walker, Orville C.
- 出版:
Boston : McGraw-Hill/Irwin c2003.
- 版本:
4th ed.
- 稽核項:
xviii, 365 p. :ill. (some col.) ;26 cm. + 1 CD-ROM (4 3/4 in.)
- 叢書名:
McGraw-Hill/Irwin series in marketing.
- 標題:
Marketing Management.
,
Marketing.
,
Strategische planning.
,
Marketing
,
Marketing Gestion.
,
Gestion.
,
Marketingstrategie.
,
Management.
- ISBN:
0072466715 , 9780072466713
- 附註:
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3.
Includes bibliographical references and indexes.
家用版
- 系統號:
005080283
-
資料類型:
圖書
- 讀者標籤:
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引用網址:
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