Principles of marketing :activebook version 2.0
- 作者: Kotler, Philip.
- 其他作者: Armstrong, Gary
- 出版: Upper Saddle River, N.J. : Pearson/Prentice Hall c2004.
- 稽核項: xxii, 648 p. :col. ill. ;28 cm.
- 標題: Marketing.
- ISBN: 0131212761 , 9780131212763
- 附註: Includes bibliographical references (p. 599-622) and indexes.
- 系統號: 005080766
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
來源: Google Book
來源: Google Book
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