查詢 au:Chartered Institute of Marketing. ，共 6 筆
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- 語言
- 英語(6)
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- 作者
- Chartered Institute of Marketing.(6)
- Ahmed, Pervaiz K.(1)
- Haywood, Roger,(1)
- Housden, Matthew.(1)
- Payne, Adrian.(1)
- Peck, Helen.(1)
- Piercy, Nigel.(1)
- Rafiq, Mohammed.(1)
- Thomas, Brian,(1)
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- 資料類型
- 電子書(6)
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7 0 0 0 0
Market-led strategic change :a guide to transforming the process of going to market
- 作者: Piercy, Nigel.
- 出版: Oxford : Butterworth-Heinemann 2002.
- 資料類型: 電子書
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9 0 0 0 0
Relationship marketing for competitive advantage :winning and keeping customers
- 作者: Payne, Adrian.
- 出版: Oxford ;Boston : Butterworth-Heinemann 1998, ©1995.
- 資料類型: 電子書
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2 0 0 0 0
Direct marketing in practice
- 作者: Thomas, Brian,
- 出版: Oxford ;Boston : Butterworth-Heinemann ©2002.
- 資料類型: 電子書
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6 0 0 0 0
Corporate reputation, the brand & the bottom line :powerful proven communication strategies for maximizing value
- 作者: Haywood, Roger,
- 出版: London ;Sterling, VA : Kogan Page ©2005.
- 資料類型: 電子書
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5 0 0 0 0
Internal marketing :tools and concepts for customer-focused management
- 作者: Ahmed, Pervaiz K.
- 出版: Oxford ;New York : Butterworth-Heinemann 2002.
- 資料類型: 電子書