查詢 au:McDonald, Malcolm. ，共 5 筆
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- 語言
- 英語(5)
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- 作者
- McDonald, Malcolm.(5)
- De Chernatony, L.(1)
- Dunbar, Ian,(1)
- Keegan, Warren J.(1)
- Wilson, Hugh,(1)
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- 資料類型
- 電子書(5)
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- 主題
- BUSINESS & ECONOMICS(5)
- Industrial Management.(4)
- Management Science.(4)
- Management.(4)
- Organizational Behavior.(4)
- Planning.(3)
- Marketing(2)
- Planification.(2)
- Brand name products(1)
- Branding (Marketing)(1)
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8 0 0 0 0How come your marketing plans aren't working? :the essential guide to marketing planning
- 作者: McDonald, Malcolm.
- 出版: London : Kogan Page 2002.
- 資料類型: 電子書
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6 0 0 0 0
The new marketing :transforming the corporate future
- 作者: McDonald, Malcolm.
- 出版: Oxford ;Boston : Butterworth-Heinemann 2002.
- 資料類型: 電子書
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9 0 0 0 0
Market segmentation :how to do it, how to profit from it
- 作者: McDonald, Malcolm.
- 出版: Amsterdam ;Boston : Elsevier/Butterworth-Heinemann 2004.
- 資料類型: 電子書
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6 0 0 0 0
Marketing plans that work :targeting growth and profitability
- 作者: McDonald, Malcolm.
- 出版: Boston : Butterworth-Heinemann ©1997.
- 資料類型: 電子書
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9 0 0 0 0
Creating powerful brands in consumer, service and industrial markets
- 作者: De Chernatony, L.
- 出版: Oxford ;Boston [Mass.] : Elsevier/Butterworth-Heinemann 2003.
- 資料類型: 電子書