查詢 au:Payne, Adrian. ,共 2 筆
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Relationship marketing for competitive advantage :winning and keeping customers
- 作者: Payne, Adrian.
- 出版: Oxford ;Boston : Butterworth-Heinemann 1998, ©1995.
- 資料類型: 電子書
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Relationship marketing :creating shareholder value
- 作者: Christopher, Martin.
- 出版: Oxford ;Boston : Butterworth-Heinemann 2002.
- 資料類型: 電子書