查詢 sb:Service industries Marketing. ，共 46 筆
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- Parker, Philip M.,(5)
- Aharoni, Yair.(1)
- Balling, Morten.(1)
- Barger, Teresa.(1)
- Bean, Martin.(1)
- Beattie, Allison.(1)
- Beck, John C.(1)
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- BUSINESS & ECONOMICS(34)
- Marketing.(12)
- Service industries(10)
- United States.(9)
- Commerce.(8)
- Customer services.(7)
- Management.(7)
- MarketingGeneral.(7)
- TECHNOLOGY & ENGINEERING(7)
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64 0 0 0 0Marketing a service for profit :a practical guide to key service marketing concepts
- 作者: Clarke, Greg.
- 出版: London ;Dover, N.H. : Kogan Page 2000.
- 資料類型: 電子書
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8 0 0 0 0
Relationship marketing in services
- 作者: Kandampully, Jay.
- 出版: Bradford, England : Emerald Group Pub. 2002.
- 資料類型: 電子書
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10 0 0 0 0
Market orientation and service firm performance :a research agenda
- 作者: Gray, Brendan J.
- 出版: Bradford, England : Emerald Group Pub. ©2002.
- 資料類型: 電子書
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6 0 0 0 0
Market leadership strategies for service companies :creating growth, profits, and customer loyalty
- 作者: Terrill, Craig.
- 出版: Lincolnwood, Ill. : NTC Business Books ©2000.
- 資料類型: 電子書
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7 0 0 0 0
Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector
- 作者: Halinen, Aino,
- 出版: London ;New York : Routledge 2002.
- 資料類型: 電子書
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10 0 0 0 0
Promotion of services
- 作者: Stafford, Marla R.,
- 出版: Bradford, England : Emerald Group Pub. ©2002.
- 資料類型: 電子書
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9 0 0 0 0
Key account management in financial services :tools and techniques for building strong relationships with major clients
- 作者: Cheverton, Peter.
- 出版: London ;Sterling, Va. : Kogan Page 2004, ©2005.
- 資料類型: 電子書
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9 0 0 0 0
Special issue on service excellence
- 作者: Lewis, Barbara.
- 出版: [Bradford, West Yorkshire] : Emerald 2002.
- 資料類型: 電子書
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2 0 0 0 0
La chaîne relationnelle :état et perspectives d'une recherche dans le domain des services
- 作者: Phanuel, Dominique.
- 出版: [Louvain-la-Neuve] : Recherches et publications en management A.B.S.L. [2003].
- 資料類型: 電子書
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15 0 0 0 0
Marketing your service
- 作者: Withers, Jean,
- 出版: Bellingham, Wash. ;North Vancouver, B.C. : International Self-Counsel Press 2003.
- 資料類型: 電子書