查詢 text:Advertising Evaluation. ,共 10 筆
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- Advertising(3)
- Evaluation.(3)
- Advertising & Promotion.(2)
- Advertising.(2)
- Armed ForcesRecruiting, enlistment, etc.(2)
- BUSINESS & ECONOMICS(2)
- HISTORY(2)
- Military Science.(2)
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DAGMAR, defining advertising goals for measured advertising results
- 作者: Dutka, Solomon,
- 出版: New York : ANA ©1995.
- 資料類型: 電子書
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3 0 0 0 0
Which ad pulled best? :50 case histories on how to write and design ads that work
- 作者: Burton, Philip Ward,
- 出版: Lincolnwood, Ill. : NTC Business Books ©1992, ©1996.
- 資料類型: 電子書
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9 0 0 0 0
Is military advertising effective? :an estimation methodology and applications to recruiting in the 1980s and 90s
- 作者: Dertouzos, James N.,
- 出版: Santa Monica, Calif. : Rand 2003.
- 資料類型: 電子書
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74 0 0 0 0
Evaluating military advertising and recruiting :theory and methodology
- 作者: National Research Council (U.S.).
- 出版: Washington, D.C. : National Academies Press ©2004.
- 資料類型: 電子書
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84 0 0 0 0
Internet and surveillance :the challenges of Web 2.0 and social media
- 作者: Fuchs, Christian,
- 出版: New York : Routledge 2012.
- 資料類型: 圖書
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6 0 0 0 0
Mixed media :moral distinctions in advertising, public relations, and journalism
- 作者: Bivins, Thomas H.
- 出版: Mahwah, N.J. : L. Erlbaum Associates 2004.
- 資料類型: 電子書
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108 0 0 0 0
History of collage :an anthology of collage, assemblage, and event structures
- 作者: Wolfram, Eddie.
- 出版: London : Studio Vista 1975.
- 資料類型: 圖書
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13 0 0 0 0
Analyzing rater agreement :manifest variable methods
- 作者: Eye, Alexander von.
- 出版: Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers 2005.
- 資料類型: 電子書
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34 0 0 0 0
Beyond second opinions :making choices about fertility treatment
- 作者: Turiel, Judith Steinberg,
- 出版: Berkeley : University of California Press ©1998.
- 資料類型: 電子書