查詢 text:Advertising Psychological aspects. ，共 24 筆
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- 主題
- Psychological aspects.(18)
- Advertising(11)
- BUSINESS & ECONOMICS(9)
- Advertising & Promotion.(8)
- Aspect psychologique.(7)
- Publicité(7)
- Persuasion (Psychology)(4)
- Consommateurs(3)
- Advertising.(2)
- Business and Management.(2)
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16 0 0 0 0Persuasion in advertising
- 作者: O'Shaughnessy, John.
- 出版: London ;New York : Routledge 2004.
- 資料類型: 電子書
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9 0 0 0 0
The psychology of entertainment media :blurring the lines between entertainment and persuasion
- 作者: Shrum, L. J.
- 出版: Mahwah, N.J. : Lawrence Erlbaum 2004.
- 資料類型: 電子書
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17 0 0 0 0
The real thing :performance, hysteria, & advertising
- 作者: Schutzman, Mady,
- 出版: Hanover, N.H. : University Press of New England ©1999.
- 資料類型: 電子書
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6 0 0 0 0
Diversity in advertising :broadening the scope of research directions
- 作者: Williams, Jerome D.,
- 出版: Mahwah, N.J. : Lawrence Erlbaum 2004.
- 資料類型: 電子書
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5 0 0 0 0
Advertising and identity in Europe :the I of the beholder
- 作者: Cannon, Jackie.
- 出版: Bristol, UK ;Portland, OR : Intellect 2000.
- 資料類型: 電子書
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8 0 0 0 0
The advertised mind :ground-breaking insights into how our brains respond to advertising
- 作者: Du Plessis, Erik.
- 出版: London ;Sterling, Va. : Millward Brown/Kogan Page 2005.
- 資料類型: 電子書
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10 0 0 0 0
Sports marketing and the psychology of marketing communication
- 作者: Kahle, Lynn R.
- 出版: Mahwah, N.J. : L. Erlbaum Associates 2004.
- 資料類型: 電子書
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16 0 0 0 0
Advertising and consumer citizenship :gender, images, and rights
- 作者: Cronin, Anne M.,
- 出版: London : Routledge 2000.
- 資料類型: 電子書
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15 0 0 0 0
Online consumer psychology :understanding and influencing consumer behavior in the virtual world
- 作者: Haugtvedt, Curtis P.,
- 出版: Mahwah, N.J. : Lawrence Erlbaum Associates 2005.
- 資料類型: 電子書
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69 0 0 0 0
成癮時代 :壞習慣如何變成大生意 = The age of addiction : how bad habits became big business
- 作者: 柯特萊特
- 出版:
- 資料類型: 圖書