查詢 text:Branding (Marketing) Management. ,共 46 筆
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- 作者
- IGI Global.(3)
- American Management Association.(1)
- American Marketing Association.(1)
- Anholt, Simon.(1)
- Balmer, John M. T.(1)
- Bansal, Shubhi,(1)
- Behme, Stefan.(1)
- Brand, Claire.(1)
- Braun, Thom,(1)
- Carter, David M.,(1)
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- 主題
- BUSINESS & ECONOMICS(23)
- Management.(18)
- Branding (Marketing)(14)
- Marketing.(12)
- Advertising & Promotion.(10)
- Brand name products(10)
- Brand name products.(10)
- Gestion.(8)
- Marketing(8)
- Stratégie de marque.(7)
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- 館別
- 總圖(14)
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Brand new justice :the upside of global branding
- 作者: Anholt, Simon.
- 出版: Oxford ;Boston : Butterworth-Heinemann 2003.
- 資料類型: 電子書
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Global brand strategy :unlocking brand potential across countries, cultures & markets
- 作者: Van Gelder, Sicco,
- 出版: London ;Sterling, VA : Kogan Page 2003.
- 資料類型: 電子書
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The philosophy of branding :great philosophers think brands
- 作者: Braun, Thom,
- 出版: London : Sterling, VA :Kogan Page 2004.
- 資料類型: 電子書
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Creating powerful brands in consumer, service and industrial markets
- 作者: De Chernatony, L.
- 出版: Oxford ;Boston [Mass.] : Elsevier/Butterworth-Heinemann 2003.
- 資料類型: 電子書
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The brand marketing book :creating, managing, and extending the value of your brand
- 作者: Marconi, Joe.
- 出版: Lincolnwood, IL : NTC Business Books ©2000.
- 資料類型: 電子書
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ProfitBrand :how to increase the profitability, accountability & sustainability of brands
- 作者: Wreden, Nick.
- 出版: London ;Sterling, VA : Kogan Page ©2005.
- 資料類型: 電子書
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Brand warfare :10 rules for building the killer brand : lessons for new and old economy players
- 作者: D'Alessandro, David F.
- 出版: New York : McGraw-Hill ©2001.
- 資料類型: 電子書
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Promoting consumer engagement through emotional branding and sensory marketing[electronic resource]
- 作者: Gupta, Monika,
- 出版: Hershey, Pennsylvania : IGI Global 2023.
- 資料類型: 電子書
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Branding :a practical guide to planning your strategy
- 作者: Randall, Geoffrey.
- 出版: London ;Dover, N.H. : Kogan Page ©2000.
- 資料類型: 電子書