查詢 text:Consumer behavior ，共 131 筆
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- 作者
- IGI Global.(3)
- Belk, Russell W.(2)
- Holbrook, Morris B.(2)
- Ackerman, Frank.(1)
- Ahmed, Jasim.(1)
- Alam, Mansaf.(1)
- Albarracin, Dolores,(1)
- Allen, Phil,(1)
- Andrews, Christopher K.(1)
- Anton, Jon,(1)
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- BUSINESS & ECONOMICS(63)
- Consommateurs(41)
- Consumer behavior.(40)
- Consumer behavior(31)
- Consumer satisfaction.(25)
- Consumer Behavior(21)
- Management.(20)
- Satisfaction.(20)
- Marketing(18)
- Consumption (Economics)(17)
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11 0 0 0 0Consumer value :a framework for analysis and research
- 作者: Holbrook, Morris B.
- 出版: London ;New York : Routledge 2002.
- 資料類型: 電子書
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2 0 0 0 0
AI impacts in digital consumer behavior[electronic resource]
- 作者: Kannan, Hemachandran,
- 出版: Hershey, Pennsylvania : IGI Global 2024.
- 資料類型: 電子書
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7 0 0 0 0
Market-driven thinking :achieving contextual intelligence
- 作者: Woodside, Arch G.
- 出版: Amsterdam ;Boston : Butterworth-Heinemann ©2005.
- 資料類型: 電子書
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34 0 0 0 0
The why of consumption :contemporary perspectives on consumer motives, goals, and desires
- 作者: Ratneshwar, S.
- 出版: London ;New York : Routledge 2003.
- 資料類型: 電子書
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1 0 0 0 0
The Cambridge handbook of consumer psychology[electronic resource]
- 作者: Lamberton, Cait,
- 出版: Cambridge, UK : Cambridge University Press 2023.
- 資料類型: 電子書
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77 0 0 0 0
Consumer behavior :an applied approach
- 作者: Hanna, Nessim.
- 出版: Upper Saddle River, NJ : Prentice Hall 2001.
- 資料類型: 圖書
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9 0 0 0 0
Understanding green consumer behaviour :a qualitative, cognitive approach
- 作者: Wagner, Sigmund A.,
- 出版: London ;New York : Routledge 2003.
- 資料類型: 電子書
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189 0 0 0 0
The making of the consumer :knowledge, power and identity in the modern world
- 作者: Trentmann, Frank.
- 出版: Oxford ;New York : Berg 2006.
- 資料類型: 圖書
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3 0 0 0 0
Understanding consumer decision making :the means-end approach to marketing and advertising strategy
- 作者: Reynolds, Thomas J.
- 出版: Mahwah, N.J. ;London : Lawrence Erlbaum 2000.
- 資料類型: 電子書
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4 0 0 0 0
Think like your customer :a winning strategy to maximize sales by understanding how and why your customers buy
- 作者: Stinnett, Bill.
- 出版: New York : McGraw-Hill ©2005.
- 資料類型: 電子書