查詢 Mass media AND business United States. ，共 4 筆
查詢再細分
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- 作者
- Bagdikian, Ben H.(1)
- Carlson, Gustav.(1)
- Turow, Joseph.(1)
- 波斯曼(1)
- 蔡承志,(1)
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- 主題
- BUSINESS & ECONOMICS(3)
- United States.(3)
- Mass media(2)
- Advertising(1)
- Advertising & Promotion.(1)
- Aspect économique(1)
- Aspect social(1)
- Cibles (Marketing)(1)
- Corporate image(1)
- Corporate image.(1)
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- 館別
- 總圖(1)
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5 0 0 0 0Total exposure :controlling your company's image in the glare of the business media explosion
- 作者: Carlson, Gustav.
- 出版: New York : American Management Assoc. ©2000.
- 資料類型: 電子書
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16 0 0 0 0
Breaking up America :advertisers and the new media world
- 作者: Turow, Joseph.
- 出版: Chicago, Ill. : University of Chicago Press 1998.
- 資料類型: 電子書
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147 0 0 0 0
娛樂至死 :追求表象、歡笑和激情的媒體時代 = Amusing ourselves to death : public discourse in the age of show business
- 作者: 波斯曼
- 出版:
- 資料類型: 圖書