查詢 text:Publicité. ，共 59 筆
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- 作者
- Lewis, Herschell Gordon,(3)
- Haugtvedt, Curtis P.,(2)
- Arvidsson, Adam.(1)
- Baskin, Merry.(1)
- Batra, Rajeev.(1)
- Baubeta, Patricia Anne Odber de,(1)
- Bird, Drayton.(1)
- Blades, Mark.(1)
- Burton, Philip Ward,(1)
- Butterfield, Leslie,(1)
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- 資料類型
- 電子書(59)
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- 主題
- BUSINESS & ECONOMICS(50)
- Advertising & Promotion.(33)
- Advertising(30)
- Publicité(23)
- Publicité.(17)
- Advertising.(14)
- advertising.(11)
- Internet advertising.(8)
- Publicité sur Internet.(8)
- Aspect psychologique.(7)
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10 0 0 0 0The future of advertising :new media, new clients, new consumers in the post-television age
- 作者: Cappo, Joe.
- 出版: Chicago, Ill. : McGraw-Hill 2003.
- 資料類型: 電子書
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20 0 0 0 0
Advertising to children on TV :content, impact, and regulation
- 作者: Gunter, Barrie.
- 出版: Mahwah, N.J. : Lawrence Erlbaum ©2005.
- 資料類型: 電子書
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4 0 0 0 0
Net words :creating high-impact online copy
- 作者: Usborne, Nick.
- 出版: New York : McGraw-Hill ©2002.
- 資料類型: 電子書
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13 0 0 0 0
Radio advertising :the authoritative handbook
- 作者: Schulberg, Pete.
- 出版: Lincolnwood, Ill. : NTC Business Books ©1996.
- 資料類型: 電子書
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8 0 0 0 0
Advertising in tourism and leisure
- 作者: Morgan, Nigel.
- 出版: Oxford ;Boston : Butterworth-Heinemann 2001.
- 資料類型: 電子書
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6 0 0 0 0
The unwritten rules of copywriting :a guide to better press, poster, TV, radio and Web site advertising
- 作者: Gettins, Dominic.
- 出版: London ;Dover, N.H. : Kogan Page 2000.
- 資料類型: 電子書
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16 0 0 0 0
Persuasion in advertising
- 作者: O'Shaughnessy, John.
- 出版: London ;New York : Routledge 2004.
- 資料類型: 電子書
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71 0 0 0 0
Getting publicity
- 作者: Fletcher, Tana.
- 出版: North Vancouver, B.C. : International Self-Counsel Press 2000.
- 資料類型: 電子書
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7 0 0 0 0
The complete guide to publicity :maximize visibility for your product, service, or organization
- 作者: Marconi, Joe.
- 出版: Lincolnwood, Ill. : NTC Business Books ©1999.
- 資料類型: 電子書
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6 0 0 0 0
Wrong turn on the information superhighway :education and the commercialization of the Internet
- 作者: Fabos, Bettina.
- 出版: New York ;London : Teachers College Press ©2004.
- 資料類型: 電子書