查詢 text:Relationship marketing ,共 134 筆
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- 作者
- Ballantyne, David.(2)
- Chartered Institute of Marketing.(2)
- Duffy, Francis,(2)
- Hutton, Les.(2)
- IGI Global.(2)
- Newell, Frederick,(2)
- Payne, Adrian.(2)
- 紐威爾(2)
- Albarracin, Dolores,(1)
- Anthony, Mitch.(1)
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- BUSINESS & ECONOMICS(55)
- Relationship marketing.(17)
- Management.(16)
- Marketing.(14)
- Customer Relations.(11)
- History(11)
- Industrial Management.(10)
- Management Science.(10)
- Marketing(10)
- Organizational Behavior.(10)
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- 館別
- 總圖(52)
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- ART HISTORY(1)
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Relationship marketing in professional services :a study of agency-client dynamics in the advertising sector
- 作者: Halinen, Aino,
- 出版: London ;New York : Routledge 2002.
- 資料類型: 電子書
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Guanxi :relationship marketing in a Chinese context
- 作者: Wong, Y. H.,
- 出版: New York : International Business Press ©2001.
- 資料類型: 電子書
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Total relationship marketing :marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm
- 作者: Gummesson, Evert,
- 出版: Oxford ;Boston : Butterworth-Heinemann 2002.
- 資料類型: 電子書
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Relationship marketing in services
- 作者: Kandampully, Jay.
- 出版: Bradford, England : Emerald Group Pub. 2002.
- 資料類型: 電子書
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Pathways less travelled to value creation :interaction, dialogue and knowledge generation
- 作者: Ballantyne, David.
- 出版: [Bradford, England] : Emerald Group Pub. 2004.
- 資料類型: 電子書
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Relationship marketing :creating shareholder value
- 作者: Christopher, Martin.
- 出版: Oxford ;Boston : Butterworth-Heinemann 2002.
- 資料類型: 電子書
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Relationship marketing for competitive advantage :winning and keeping customers
- 作者: Payne, Adrian.
- 出版: Oxford ;Boston : Butterworth-Heinemann 1998, ©1995.
- 資料類型: 電子書
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Successful customer relationship marketing :new thinking, new strategies, new tools for getting closer to your customers
- 作者: Foss, Bryan.
- 出版: London ;Milford, Conn. : Kogan Page 2001.
- 資料類型: 電子書
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Customer share marketing :how the world's great marketers unlock profits from customer loyalty
- 作者: Osenton, Tom.
- 出版: Upper Saddle River, N.J. : Financial Times Prentice Hall ©2002.
- 資料類型: 電子書