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- Advertising & Promotion.(103)
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How to produce creative advertising :proven techniques & computer applications
- 作者: Keding, Ann.
- 出版: Lincolnwood, Ill., USA : NTC Business Books ©1991.
- 資料類型: 電子書
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Best Ads[electronic resource].
- 作者:
- 出版: [United States] : Best Media Xtainment c2000.
- 資料類型: 視聽(影像)
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Everyone remembers the elephant in the pink Tutu :how to promote and publicize your business with impact and style
- 作者: Cronin, Mary Maloney.
- 出版: Franklin Lakes, NJ : Career Press 1998.
- 資料類型: 電子書
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Strategy in advertising :matching media and messages to markets and motivations
- 作者: Bogart, Leo.
- 出版: Lincolnwood, IL : NTC Business Books ©1996.
- 資料類型: 電子書
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Brought to you by :postwar television advertising and the American dream
- 作者: Samuel, Lawrence R.
- 出版: Austin : University of Texas Press 2001.
- 資料類型: 電子書
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11 steps to brand heaven :the ultimate guide to buying an advertising campaign
- 作者: Weinreich, Len.
- 出版: London ;Dover, N.H. : Kogan Page 1999.
- 資料類型: 電子書
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DAGMAR, defining advertising goals for measured advertising results
- 作者: Dutka, Solomon,
- 出版: New York : ANA ©1995.
- 資料類型: 電子書
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The radio & television commercial
- 作者: Book, Albert C.
- 出版: Lincolnwood, Ill. : NTC Business Books ©1996.
- 資料類型: 電子書