Brands & desires
- 作者: Kreutz, Bernd.
- 出版: Ostfildern-Ruit : Hatje Cantz c2003.
- 稽核項: 1 v. (unpaged) :ill. ;25 cm.
- 標題: Brand name products. , Business names.
- ISBN: 3775791590 , 9783775791595
- 附註: Translated from German. 94年度教育部「建構圖書館多元館藏曁服務品質提升計畫」購藏.
- 系統號: 005207752
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes, and desires, for experiences and expectations. They evoke emotions and associations. "Branding From A to Z" is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the "C" of Campbell's Soup is paired with a photograph of Che Guevara; the "D" of Disney with a whimsical portrait of Salvador Dal'; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue "Q" of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy "Z" of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.
來源: Google Book
來源: Google Book
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