Data mining and business intelligence :a guide to productivity
- 作者: Kudyba, Stephan,
- 其他作者: Hoptroff, Richard.
- 出版: Hershey, Pa. : Idea Group Pub. 2001.
- 稽核項: 1 online resource (iv, 166 pages) :illustrations.
- 標題: Gestion , Business Data processing. , Veille économique. , Electronic commerce. , Management Information Systems , Systèmes d'information de gestion. , BUSINESS & ECONOMICS Management. , Exploration de données (Informatique) , Electronic books. , Affaires Information électronique. , BUSINESS & ECONOMICS Industrial Management. , Business , Informatique. , Management information systems. , Information électronique. , Business Computer network resources. , Bedrijfsinformatie. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Management Science. , Affaires , Business intelligence. , Systèmes bureautiques. , Data processing. , Data mining. , Data Mining , Commerce électronique. , BUSINESS & ECONOMICS Organizational Behavior. , Office information systems. , Organizational Behavior. , Gestion Informatique. , Computer network resources. , Management Science. , Industrial Management. , Management.
- ISBN: 1930708807 , 9781930708808
- ISBN: 1930708033 , 9781930708037
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index.
- 摘要: Annotation , Annotation
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=60705
- 系統號: 005296461
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).
來源: Google Book
來源: Google Book
評分