附註:Includes index.
Foreword -- Preface to the second edition -- Preface to the first edition -- Acknowledgements -- Part I. Definitions, purpose and process -- Part II. The strategic market audit -- Part III. Strategic positioning -- Part IV. Delivering the value -- Part V. The tactical mix -- Part VI. Making it happen -- Index.
摘要:A practical, actionable guide that shows how to apply marketing strategies in a real-world context.
