How come your brand isn't working hard enough? :the essential guide to brand management

• 作者: Cheverton, Peter.
• 出版: London : Kogan Page 2002.
• 稽核項: 1 online resource (xii, 180 pages) :illustrations.
• 叢書名: If you're so brilliant--
• 標題: BUSINESS & ECONOMICS Management Science. , Produits de marque. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , BUSINESS & ECONOMICS Organizational Behavior. , Management. , Brand name products. , Electronic books. , Produits commerciaux Gestion. , Product management. , Management Science. , Gestion. , Produits commerciaux , Industrial Management. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Management.
• ISBN: 0749437286 , 9780749437282
• ISBN: 0749437286
• 試查全文@TNUA:
  
• 附註: Includes index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137398
• 系統號: 005321618
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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