MarkPlus, Inc.[electronic resource] :winning the future, marketing and entrepreneurship in harmony
- 作者: Kotler, Philip.
- 其他作者: Hooi, Den Huan.
- 出版: Singapore : World Scientific c2021.
- 稽核項: 1 online resource (xiv, 273 p.).
- 標題: MarkPlus, Inc. , Marketing , Kartajaya, Hermawan, , Marketing research companies Indonesia. , Kartajaya, Hermawan, 1947- , Marketing research companies , Marketing consultants Indonesia. , Marketing consultants , Marketing Indonesia.
- ISBN: 9811221723 , 9789811221729
- ISBN: 9789811221712 , 9789811222177
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Preface -- Founder : Hermawan Kartajaya , the man behind MarkPlus. Hermawan Kartajaya : an entrepreneur. Hermawan Kartajaya : the founder of MarkPlus. Hermawan Kartajaya : the father of indonesian marketing -- Firm : The 30 years' journey and beyond. The three decades journey. MarkPluss institute : advancing talent competencies. MarkPlus Inc. : overcoming client challenges. Marketeers : marketing meets creativity. Value indicator : from brand to character -- Formula: thought and practice leader. The anatomy of change. 4C diamond analysis. Positioning-differentiation-brand. Nine core elements of marketing. From fundamental marketing to new wave marketing -- Future : wnning the future. Envisioning MarkPlus.
- 摘要: "Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"--Publisher's website.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://www.worldscientific.com/worldscibooks/10.1142/11862#t=toc
- 系統號: 005325947
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
"Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"--
來源: Google Book
來源: Google Book
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