A framework for marketing management
- 作者: Kotler, Philip.
- 其他作者: Keller, Kevin Lane,
- 出版: Boston : Prentice Hall c2012.
- 版本: 5th ed.
- 稽核項: xxiii, 332 p. :ill. ;24 cm.
- 標題: Marketing Management. , Marketing , Management.
- ISBN: 0132539306 , 9780132539302
- 附註: 101年度教育部「獎勵大學教學卓越計畫」購藏. Includes bibliographical references and indexes.
- 系統號: 005073320
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
來源: Google Book
來源: Google Book
Philip Kotler;Kevin Keller
來源: Amazon
來源: Amazon
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