查詢 text:Consumer behavior Psychological aspects. ，共 21 筆
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- 作者
- Ariely, Dan.(1)
- Bartholomew, Mark.(1)
- Batra, Rajeev.(1)
- Beneventi, Paolo,(1)
- Cronin, Anne M.,(1)
- Douglas, Mary,(1)
- Earl, Peter E.(1)
- Gries, Rainer,(1)
- Haugtvedt, Curtis P.,(1)
- Howard, Jennifer(1)
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- 主題
- Psychological aspects.(17)
- BUSINESS & ECONOMICS(8)
- Aspect psychologique.(6)
- Consumer behavior.(6)
- Consumer behavior(5)
- Consumption (Economics)(5)
- Comportement.(4)
- Consommateurs(4)
- Social aspects.(4)
- Advertising(3)
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- 館別
- 總圖(5)
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7 0 0 0 0Market-driven thinking :achieving contextual intelligence
- 作者: Woodside, Arch G.
- 出版: Amsterdam ;Boston : Butterworth-Heinemann ©2005.
- 資料類型: 電子書
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11 0 0 0 0
The Elgar companion to consumer research and economic psychology
- 作者: Earl, Peter E.
- 出版: Cheltenham ;Northampton, MA, USA : Edward Elgar ©1999.
- 資料類型: 電子書
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11 0 0 0 0
The psychology of entertainment media :blurring the lines between entertainment and persuasion
- 作者: Shrum, L. J.
- 出版: Mahwah, N.J. : Lawrence Erlbaum 2004.
- 資料類型: 電子書
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6 0 0 0 0
Ernest Dichter and motivation research :new perspectives on the making of post-war consumer culture
- 作者: Schwarzkopf, Stefan,
- 出版: New York : Palgrave Macmillan 2010.
- 資料類型: 圖書
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16 0 0 0 0
Online consumer psychology :understanding and influencing consumer behavior in the virtual world
- 作者: Haugtvedt, Curtis P.,
- 出版: Mahwah, N.J. : Lawrence Erlbaum Associates 2005.
- 資料類型: 電子書
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5 0 0 0 0
The new marketing era :marketing to the imagination in a technology-driven world
- 作者: Postma, Paul.
- 出版: New York : McGraw-Hill ©1999.
- 資料類型: 電子書
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112 0 0 0 0
Behavioral economics for tourism[electronic resource] :perspectives on business and policy in the travel industry
- 作者: Nikolova, Milena S.,
- 出版: Amsterdam : Academic Press 2021.
- 資料類型: 電子書
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18 0 0 0 0
Advertising and consumer citizenship :gender, images, and rights
- 作者: Cronin, Anne M.,
- 出版: London : Routledge 2000.
- 資料類型: 電子書
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75 0 0 0 0
The world of goods :towards an anthropology of consumption
- 作者: Douglas, Mary,
- 出版: London : Routledge 2010.
- 資料類型: 圖書