Standing room only :strategies for marketing the performing arts
- 作者: Kotler, Philip.
- 其他作者: Scheff, Joanne.
- 出版: Boston, Mass. : Harvard Business School Press c1997.
- 稽核項: xii, 560 p. :ill. ;24 cm.
- 標題: Performing arts , Performing arts Marketing. , Marketing.
- ISBN: 0875847374 , 9780875847375
- 附註: "Published in association with Americans for the Arts." 教育部顧問室九十年度「表演藝術資料中心計畫」. Includes bibliographical references and index.
- 系統號: 005218444
- 資料類型: 圖書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
來源: Google Book
來源: Google Book
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