Key account management in financial services :tools and techniques for building strong relationships with major clients

• 其他作者: Cheverton, Peter.
• 出版: London ;Sterling, Va. : Kogan Page 2004, ©2005.
• 稽核項: 1 online resource.
• 標題: Selling , Financial services industry , Financial services industry Management. , Key accounts. , Services financiers Gestion. , Marketing , Services financiers , Service à la clientèle. , Customer services. , Gestion. , Electronic books. , Selling Key accounts. , Marketing Key accounts. , Budgets de publicité. , Management.
• ISBN: 0749441879
• 附註: Title from title screen. Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=131860
• 系統號: 005323066
• 資料類型: 電子書
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• 引用網址: 複製連結
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